Work Samples
Reports & Publications
Developed and completed end-to-end report design including writing, editing, layout, photo direction, and infographics.
Use: Stakeholder engagement, brand awareness, economic development, consumer advertising.
Distribution: Direct mail, event collateral, digital.
Economic Report
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B2C Newspaper Insert
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Annual Report
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Member Engagement
Developed member engagement strategies and digital collateral. Note: Confidential information redacted from samples.
Use: Prospective member engagement, new member onboarding.
Distribution: Event collateral, intranet, direct mail, digital publication.
Pre-enrollment website
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Overview flyer
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New Member Guide
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Video Scripting & Creative Direction
Small Business Still Needs You
1:53
Use: Brand support in response to COVID closures.
Distribution: Social media channels, website, online.
Led thematic direction, script development, location and talent selections, art direction for editing.
Every Day Downtown
4:07
Use: Brand awareness, economic development.
Distribution: Event premier (700+attendees); online.
Directed thematic concept, story board, locations and photography, art director for editing.
Client Profile:
Wag N Wash
Created strategic B2C campaign for brand building and franchise expansion.
Creative concepts, copywriting, layout and design. Model selection, photo direction, vendor sourcing and management.
Direct Mail Postcard: New Store
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Direct Mail Brochure: B2C campaign
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Packaging: In store bakery
Billboard Campaign
Newspaper ad
Logo Design
Professional Organization
Special Event
Luxury Home & Golf Course Development
Nonprofit Advocacy Group
Marketing Firm
Nonprofit Animal Rescue