Resume
Laurel L. Prud'homme
Strategic Communications | Creative Strategy | Integrated Campaigns | Analytics & Measurement
Strategic communications and creative leader with 25+ years of experience helping healthcare, nonprofit, and mission-driven organizations translate complex information into clear, compelling narratives and visual storytelling. Expertise developing communication strategies, campaigns, presentations, reports, and digital content that engages diverse audiences and advances organizational goals. Proven success advising cross-functional leaders, implementing creative initiatives, and delivering audience-centered communications that improve understanding and inspire action.
Work
Experience
Centivo
Healthcare third-party administrator (TPA) delivering innovative health plan solutions for self-funded employers.
Director, New Member Engagement | Aug 2024 – Jan 2026
Director, Member Communications | May 2022 – July 2024
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Developed communication strategies that contributed to 17% membership growth, 90% member retention, and 70% onboarding engagement through targeted, multichannel campaigns.
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Designed communication toolkits, templates, digital assets, educational materials, and FAQs to support clients through implementation and activation.
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Led communication strategy and creative development across email, SMS, print, digital, and webinar channels to improve audience engagement and support successful client implementations.
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Partnered with Product, Operations, Analytics, Compliance, Sales, and Client Success to translate complex healthcare information into clear, audience-centered B2B2C communications.
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Leveraged audience insights, engagement metrics, and survey feedback to evaluate communication effectiveness and continually improve messaging.
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Transitioned communications from print-first to digital delivery, improving efficiency and reducing costs by more than 90%.
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Utilized AI-enabled tools to streamline content development and increase operational efficiency.
Downtown Partnership of Colorado Springs
Family of nonprofit organizations fostering economic development and cultural growth in the city center.
Vice President of Communications | May 2013 - May 2022
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Led integrated communications and creative campaigns to strengthen brand awareness and stakeholder engagement.
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Facilitated client presentations and stakeholder discussions to communicate campaign strategies and creative recommendations.
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Designed annual reports, presentations, marketing collateral, digital media, and executive communications.
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Developed communication strategies and visual communications supporting public-private partnerships and community initiatives.
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Managed agency relationships, creative production, communications staff, and project execution.
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Partnered with public health agencies and government entities to lead crisis and change communications during the COVID-19 pandemic.
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Expanded media relations efforts resulting in a 120% increase in positive media coverage.
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Directed events and public engagement campaigns from concept through execution.
lowercase h graphic design
Full service graphic design and marketing agency.
Owner/Account Manager/Creative Director | Feb 2005 - Jan 2020
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Developed brand identities, communication strategies, and integrated marketing campaigns for healthcare, nonprofit, retail, technology, and finance organizations.
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Designed reports, infographics, presentations, advertising, websites, digital campaigns, packaging, and event materials.
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Directed creative strategy, client relationships, budgets, production schedules, and vendor partnerships from concept through delivery.
Kaiser Permanente Colorado
Not-for-profit health plan and medical care provider.
Advertising & Marketing Consultant | Feb 2009 - May 2013
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Collaborated with executive leadership to translate evolving care delivery model into usable narratives and communication tactics.
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Developed communication plans, messaging, and marketing materials supporting new services and organizational initiatives while maintaining brand integrity.
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Supported rollout of new service areas and business initiatives while maintaining brand integrity.
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Led integrated B2B2C marketing campaigns generating a 196% increase in cross-regional leads through targeted audience segmentation and multichannel outreach.
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Streamlined communications, improving efficiency and reducing costs by 28%.
Skills & Education
Technical Skills
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Microsoft 365 (SharePoint, Teams, Outlook, Word, Excel, PowerPoint)
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Adobe Creative Suite (InDesign, Illustrator, Photoshop, Acrobat)
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Figma and Canva
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WordPress CMS
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Qualtrics and Survey Platforms
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AI-Enabled Content Development
Education
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Bachelor of Arts - Graphic Design, University of Central Missouri
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Driving Change Through Internal Communications, PRSA (certification)